Developer also reveals brand evolution, with renewed focus on partnerships, sustainable communities and creating added value for customers
Arada has announced the release of a new luxury garden community at the heart of its record-breaking Sharjah megaproject, Aljada. Sarab Community, designed as a peaceful and private retreat a short distance away from the buzz of the Emirate’s largest mixed-use destination, will feature 109 townhouses and semi-detached villas, which will go on sale at the upcoming Cityscape Global real estate exhibition. Arada has simultaneously unveiled its brand evolution, which reflects the developer’s focus on long-term partnerships, sustainable communities and adding value through services such as its recently announced Arada Smart Home technology.
Featuring modern and stylish designs, these two- and three-bedroom residences make the most of natural light and ventilation to ensure a perfect living space for couples and young families. Each home’s garden has a back gate with direct access to beautifully landscaped parks and exclusive facilities. As well as carefully selected plants and trees, the shared areas will include spaces for communal gatherings such as family parties and pop-up markets. The highlight of the Sarab Community is a hidden members-only gym and swimming pool, which is surrounded by trees and built below ground level, thus complementing the sense of privacy and exclusivity found throughout the entire development.
Although Sarab Community is based in the quietest part of Aljada, the residences are only a few minutes’ walk away from the Central Hub, a 1.9 million square foot complex designed by Zaha Hadid Architects that is set to be a new leisure and entertainment centre for the UAE. The collection of homes is a rare opportunity for both investors and end-users to purchase in a townhouse community in Aljada.
HE Sheikh Sultan bin Ahmed Al Qasimi, Chairman of Arada, said: “Sarab Community is a stunning addition to the portfolio of homes available at Aljada, Sharjah’s new lifestyle destination. These tranquil garden homes are perfect for modern families who want to enjoy their privacy while still feeling connected to the pace of city life.”
“We’re also proud to be showcasing our new brand evolution, which shows our desire to transform spaces where we live and work. We create connected communities, and we do that by becoming life-long partners to our customers, whether residents or businesses, and adding new services and value wherever we can.”
Visitors to Cityscape Global, which is taking place between 2-4 October 2018, can register their interest and view the designs and floorplates of these exclusive homes at the Arada stand, which is located at 5C25 in Hall 5 of Dubai World Trade Centre. During the event, visitors will be provided with a unique opportunity to experience Arada’s off-plan urban development through the power of virtual reality (VR) technology. The VR experience, which will include a chance to experience Sarab Community, is designed to engage audiences with a firsthand immersion into upcoming developments that have never been seen before.
The latest announcement at Sharjah’s largest mixed-use lifestyle destination follows a series of milestones, including the first infrastructure contract award, to BICC Contracting in September, and the first main construction contract award, which was handed to Modern Building Contracting Company LLC in July. Arada also recently confirmed that Aljada will feature Sharjah’s first smart homes via the implementation of Arada Smart Home technology in the megaproject’s Misk Apartments, which will make residents’ and visitors’ lives more efficient and convenient.
Launched in September 2017 by His Highness Sheikh Dr Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah, Aljada has swiftly become Sharjah’s fastest-selling residential community. Delivered in phases starting in 2019, the entire project is expected to be completed by 2025.
The Aljada masterplan is carefully designed with walkability and wide green spaces in mind, allowing residents, workers and visitors the ability to live, work, play and be entertained within a fully integrated and sustainable community. Aljada has exceptional connectivity to surrounding areas, and is an all-encompassing district that comprises considerable retail, leisure and entertainment options, in addition to a wide range of residential and commercial offerings.
As well as the Arada stand at Cityscape Global, interested buyers may also visit the Arada sales centre located at the Radisson Blu Sharjah in the Badriyah Ballroom from 10:00am to 7:00pm Saturday-Thursday.
Related: ARADA announces winner of a free one bedroom home in Aljada
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