Ahmed Alkhoshaibi, Group CEO, shares social media strategies that businesses in the construction sector can use to generate brand awareness, press attention, and even potential client leads. This opinion editorial is based on the digital progress made by Raimondi Cranes, a KBW Investments company, across social mediums.
“It takes a shared vision of a strong digital footprint for the brand and measured, strategic content and interaction. Providing the resources for content development, artistic brand imagery and engagement can help a construction company gain online traction. Even if the marketing budget is slim, organic user onboarding is possible when the right elements are in place.”
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